5 Australian Influencers Who Are Redefining What It Means To Be A Powerful Woman Online In 2020

#BeYourOwnMuse

Studies have shown that since the pandemic has begun, the average person’s social media usage per day is up by 70%, which, considering how much time most of us spend on social media to begin with, really is a lot of time scrolling. Now, whilst learning the latest Tiktok dance isn’t necessarily a waste of time, particularly as we have a lot more of that to kill recently, it’s hard to not wonder how in which this increased usage may be affecting our mental health. With social media platforms such as Instagram already constantly promoting the unachievable ideals of, Instagram models, FaceTune, #fitspo, buy this, wear that etc, sometimes what started out as a simple scroll, can leave you feeling inadequate and insecure.

Sound familiar? Don’t stress, we can relate, and because of this, have put together a list 5 Australian influencers who are shaking up social media’s unachievable ideals, to not only redefine what a powerful woman looks like online in 2020, but also bring ALL that positive energy to your feed as well!

Jasmin Amma

Jasmin Amma is an Australian-Ghanaian social worker, model and Myer ambassador who has an undeniable talent for styling and fashion. She’s passionate about sharing her creativity, with an emphasis on self-love, girl power, self-expression and embracing what makes you unique as a woman.

Rowie Singh

Rowie Singh is an Australian-Indian influencer making moves in the online beauty and fashion space. She’s got a knack for fusing her eccentric style with her Punjabi Indian heritage, reinventing the definition of creativity, self-expression and self-love. Rowie not only embodies this through her unique and colour-popping aesthetic, but engages, empowers and encourages WOC to embrace diversity in culture and style.

Healthychick101

Healthychick101 AKA Riley Hemsworth is redefining today’s media’s outdated beauty standards, through her powerful message of body positivity and embracing a healthy lifestyle both physically and mentally. Through continuous reminding her followers ‘we are so much more than just our bodies’, Riley has begun redefining what an influencer in 2020 should not only embody but also promote, whilst also proving relatable content through her vivacious and down to earth personality.

Flex Mami

Flex Mami is a 26-year old Australian DJ, TV Presenter, podcaster, social media influencer and entrepreneur, who’s positive energy radiates through not only her social media platforms but entire aesthetic. Flex Mami uses her platform to bring forth conversations and discuss with followers topics to the likes of sexuality, racism, self-development coaching, body positivity and feminism, all of which is delivered through her self-dubbed ‘spooky binch’ personality which radiates a love of mysticism, astrology and the power of manifestation.

Cartia Mallan

Cartia Mallan is a Youtube star turned Australian it girl and Miss Shop HER ambassador, who has now amassed over 500,00 followers on Instagram, which is un-doubly due to her incredibly followable feed that ranges from not only fashion and beauty, but also lengthy self-love and spirituality focused poetic captions and messaging. The young influencer is known for her vulnerability online, which allows her too strongly connect and resonate with her young female following.